40th Anniversary: International Code of Marketing of Breast-milk Substitutes

Please join the Global Breastfeeding Collective as they celebrate the 40th anniversary of the adoption of the International Code of Marketing of Breast-milk Substitutes (the Code) by the 34th World Health Assembly. Hear from leading speakers on:

• The achievement of the Code in its first 40 years,
• How the baby food industry marketing practices influence feeding decisions and public health,
• How governments enforce legislation to protect against these marketing practices,
• Tools and strategies for strengthening the Code and subsequent resolutions in years to come.

Get inspired and engaged by hearing the voices of governments from countries around the globe discussing the strategies they have used to protect mothers and babies from inappropriate marketing and promotion of breastmilk substitutes and the stories of mothers themselves impacted by the Code. Sponsored by the Global Breastfeeding Collective, including UNICEF, the World Health Organization, and more than 25 prominent international agencies calling on governments, policymakers development partners, and civil society to increase investment in breastfeeding worldwide.