Market-Based Sanitation

Here you can access tools, learning briefs, videos, webinar recordings, and training materials that have been customized for partners working on market-based approaches in rural sanitation.

Jess Macarthur /Save the Children

About

Market-based sanitation (MBS) is an approach to improve sanitation by facilitating linkages to and/or building the sanitation market of goods and services for which the customer makes a full or partial monetary contribution toward the purchase, construction, upgrade, and/or maintenance of their toilet from the private sector. It does this by strengthening domestic private sector supply of and stimulating and activating customer demand for sanitation goods and services.

Please visit the PRO-WASH & SCALE page to learn more about additional capacity strengthening, knowledge-sharing, and applied research opportunities.

Resources and Materials

Below is a list of resources about Market-Based Sanitation.

Case Studies

Bangladesh

How might we design a user-desirable, affordable, commercially viable, environmentally sustainable, and technically feasible home latrine solutions for the haor and char areas of Bangladesh? PRO-WASH commissioned iDE to work with the SHOUHARDO III Resilience Food Security Activity to research sanitation solutions for flood-prone zones in the haor and char regions of Bangladesh. iDE conducted human-centered formative research, rapid prototyping, and participatory in-depth interviews with customers, potential service providers, local staff, and relevant stakeholders. Reports from the HEAR, CREATE, and DELIVER phases of this research and the resulting practical, operational, strategic, and innovative solutions for working in this complex environment are available.

Research Website [English]: Sanitation in Complex Operational Environments Resources
Webinar [English]: Leveraging Market Approaches to Sanitation: SWIRL Initiative in Bangladesh
Research Report [English]: How might we design a user-desirable, affordable, commercially viable, environmentally sustainable, and technically feasible home latrine solutions for the Haor and Char areas of Bangladesh
Research Report [French] : Tirer parti de la conception centrée sur l’humain et des approches de marché pour l’assainissement dans les environnements opérationnels complexes

Niger

In Niger, PRO-WASH worked with PSI and the Practica Foundation, and three RFSAs to conduct research to design a comprehensive market development strategy focusing on availability and provision of improved latrines and hand-washing related products in the Maradi and Zinder regions of Niger. A three-part learning series on using human-centered design for sanitation products GIS for market-based sanitation, and marketing sizing, including videos, based on this research is also available.

Research Website [French]: Du marche en produits d'assainissement et de lavage des mains sur les regions de Zinder et Maradi, Niger
Learning Brief [English]: A Market-Based Strategy for Improved Latrines and Handwashing Products in Niger
Note d’apprentissage [French] : Une Stratégie de marché pour des latrines et des produits de lavage des mains améliorés au niger
Research Report [French] : Diagnostic du marche en produits d'assainissement et de lavage des mains sur les regions de Zinder et Maradi, Niger

Uganda

In Uganda, the Apolou Resilience Food Security Activity blended MBS activities into their CLTS strategy to accelerate adoption of improved latrines.

Learning Brief [English]: Beyond CLTS: Learnings from Apolou’s Community-Led Total Sanitation Plus (CLTS+) Approach
Note d’apprentissage [French] : Au-delà de l’ATPC : enseignements tirés de l’approche d’Assainissement total piloté par la communauté plus (ATPC+)

Selected Tools

How to Use Human-Centered Design for Sanitation Products / Comment utiliser la conception centrée sur l‘être humain pour des produits d'assainissement

[English] Learning Brief, Video
[French] Note d’apprentissage, Video

Assess the Size of a Sanitation Market and Segment It / Evaluer la taille d’un marché de l’assainissement et le segmenter

[English] Learning Brief, Video
[French] Note d’apprentissage, Video

Strengthen Market-Based Sanitation Strategies Using Geographic Information / Enforcer les stratégies d’assainissement axées sur le marché grâce au Système d’Information Géographique

[English] Learning Brief, Video
[French] Note d’apprentissage, Video

Training Materials

[English] Introduction to Market-Based Sanitation Training
[English] Human-Centered Design for Market-Based Sanitation
[English] Lesson 3: Market Research (Supply Assessment)

Key Partner Resources