Market-Based Sanitation

Here you can access tools, learning briefs, videos, webinar recordings, and training materials that have been customized for partners working on market-based approaches in rural sanitation.

A latrine shelter with bathing area in rural Zimbabwe.
Jess Macarthur /Save the Children

About

Market-based sanitation (MBS) is an approach to improve sanitation by facilitating linkages to and/or building the sanitation market of goods and services for which the customer makes a full or partial monetary contribution toward the purchase, construction, upgrade, and/or maintenance of their toilet from the private sector. It does this by strengthening domestic private sector supply of and stimulating and activating customer demand for sanitation goods and services. 

Please visit the PRO-WASH & SCALE page to learn more about additional capacity strengthening, knowledge-sharing, and applied research opportunities.

Resources and Materials

Below is a list of resources about Market-Based Sanitation.

Case Studies
Bangladesh

How might we design a user-desirable, affordable, commercially viable, environmentally sustainable, and technically feasible home latrine solutions for the haor and char areas of Bangladesh? PRO-WASH commissioned iDE to work with the SHOUHARDO III Resilience Food Security Activity to research sanitation solutions for flood-prone zones in the haor and char regions of Bangladesh. iDE conducted human-centered formative research, rapid prototyping, and participatory in-depth interviews with customers, potential service providers, local staff, and relevant stakeholders. Reports from the HEAR, CREATE, and DELIVER phases of this research and the resulting practical, operational, strategic, and innovative solutions for working in this complex environment are available.  

Niger

In Niger, PRO-WASH worked with PSI and the Practica Foundation, and three RFSAs to conduct research to design a comprehensive market development strategy focusing on availability and provision of improved latrines and hand-washing related products in the Maradi and Zinder regions of Niger. A three-part learning series on using human-centered design for sanitation products GIS for market-based sanitation, and marketing sizing, including videos, based on this research is also available. 

 
Uganda

In Uganda, the Apolou Resilience Food Security Activity blended MBS activities into their CLTS strategy to accelerate adoption of improved latrines. 

Selected Tools

How to Use Human-Centered Design for Sanitation Products / Comment utiliser la conception centrée sur l‘être humain pour des produits d'assainissement

Assess the Size of a Sanitation Market and Segment It / Evaluer la taille d’un marché de l’assainissement et le segmenter 

Strengthen Market-Based Sanitation Strategies Using Geographic Information  / Enforcer les stratégies d’assainissement axées sur le marché grâce au Système d’Information Géographique

Training Materials

Key Partner Resources