Facilitating Behavior Change: Market Systems and SBC Frameworks
Over the past two decades, Social and Behavior Change frameworks and market systems have evolved into approaches with promise for expanded application in agricultural and rural development. ACDI/VOCA has increasingly deployed SBC methodologies in our market systems activities, and is an active partner in both the vibrant communities of practice for SBC and market systems. While these communities have had some interaction and dialogue, they have not necessarily engaged with each other in a systematic way.
On May 3rd, 2017, ACDI/VOCA will host “Facilitating Behavior Change: Market Systems and Social and Behavior Change Frameworks,” a virtual conference to cross-introduce the current and emerging best practices in both methodologies to a wider audience, identify common and potential pitfalls for integrating the methods, and identify pathways for further collaboration moving forward.