Expanding Community Video to Promote Nutrition and Hygiene Behaviors in Niger
The Sahel region of Niger is characterized by rural poverty and undernutrition, exacerbated by chronic climate extremes and associated crop failures. SPRING has been been working to support a number of USAID-implementing partners in promoting the adoption of high-impact maternal, infant, and young child nutrition (MIYCN) and hygiene behaviors aimed to reduce endemic malnutrition and stunting in this context. In 2015, SPRING introduced an community video approach, building on earlier tools and guidance developed in collaboration with Digital Green in Odisha, India. This innovative social and behavior change platform enables rural communities to create and share videos to promote the adoption of improved practices. In order to test the effectiveness of this approach and share lessons learned for future programming, SPRING conducted a quantitative baseline-endline survey of the community video intervention, focusing on two behaviors - handwashing and responsive feeding among women with children under the age of two. The survey produced promising results and forms the justification for expanding community video for nutrition and hygiene.