Webinar Launch: Make Me a Change Agent

Communication, facilitation, and negotiation skills are fundamental for frontline field staff to support effective behavior change during their day-to-day activities. During COVID-19 program adaptations, these skills are even more crucial to build trust and facilitate the adoption of essential practices and behaviors.

USAID's Office of Food for Peace (FFP)-funded SCALE and PRO-WASH awards invite you to participate in an interactive webinar to dive into the Make Me a Change Agent: An SBC Resource for WASH, Agriculture, and Livelihoods Activities training manual, and discuss how these fundamental skills can improve your WASH, agriculture and livelihoods programming. This Make Me a Change Agent (MMCA) training manual—adapted from the original Make Me a Change Agent: A Multisectoral SBC Resource for Community Workers and Field Staff training guide, developed under the TOPS Program—builds the skills of community-level agriculture, livelihoods, and WASH workers for them to promote behavior change.

During this participatory, 90-minute session you will learn about the guide’s contents, its importance in promoting behavior change at the community level, and key results from its use across multiple countries. During small breakout groups, you will dive deeper into how MMCA skills can be used in your work, and their applicability amidst COVID-19 programming adaptations. We invite you to hear from training participants and co-facilitators, managers of FFP-funded programs, and USAID/BHA representatives, and engage with colleagues interested in bringing these critical skills into WASH, agriculture, and livelihoods programming.