Behavior-Centered Design for the Environment Virtual Training

Led by trainers from the Center for Behavior & the Environment, this training will explore the steps of behavior-centered design, including framing an environmental challenge, gaining empathy with a target audience, connecting research data to behavioral insights, ideation and prototyping, and measuring the success of a behavioral intervention. Participants will discuss principles of diversity, equity, and inclusion that enhance behavior change work and will gain a basic understanding of the levers of behavior change used to design environmental solutions, such as emotional appeals, social influences, and choice architecture. By the end of the training participants will leave with an understanding of the behavior-centered design approach and ideas for applying it to their work.